In this age of technology, it seems that there’s little success for businesses who aren’t utilizing social media to its fullest potential. That’s because social media has become the main way that people get their information, keep in touch, and learn about new products. Social media has become way more than the hobby that it was originally intended to be. In order to excel, follow these steps for fine tuning your social media presence in the New Year.
Choose a Variety of Platforms
There are a variety of ways for businesses to up their social media presences. The first is by being on the most used platforms. Having a Facebook page is a necessity. The vast majority of adults are on Facebook, but they aren’t just using it to keep in touch. They’re also using it to connect with businesses they frequent. Facebook offers people the option to like businesses pages or even check into their places of service. It’s essentially a free advertisement.
Respond to Friends and Foes
One great way for a business to up its social media presence is by responding to people. If someone is talking about your company, then you need to address the feedback. If it’s positive, a simple thank you goes a long way. If it’s negative, then an apology and a question of how to make it right is needed. Communication is key, and users will love that a business is paying attention to their needs.
Re-Tweets Go a Long Way
Having a Twitter profile is also a great idea for a business. Businesses can use Twitter by tweeting about certain products and services. A great way to connect with customers is by re-tweeting what they say if it’s something positive! It will make them feel appreciated and it will truly show that you care about your users.
“Behind the Scenes” Glimpse
Finally, Instagram is a wonderful form of social media that a business can truly take advantage of. A common trend is for businesses to post behind the scenes photos on Instagram and give users a glimpse into their location.
Overall, it’s all about communication when it comes to social media. Businesses need to constantly be making connections with users. This can be done through friend requests, replying to posts, liking photos, and so much more. Businesses just need to incorporate a little creativity. Sometimes, it helps to hire a social media specialist who knows how to truly make social media work for a business or practice.