Mobile websites are a key component to your online business presence, and it is very important to take advantage of the language of mobile websites that consumers have come to expect. With the rapid spread of mobile technology comes a responsibility to make sure that your site caters to customers accessing your services through phones and tablets.
Make sure you seek out a web designer to create a responsive design for your website. The design should scale itself to fit the screen of any device accessing the site. You can avoid the cramped look of a mobile site being accessed on a desktop computer and the confusing layout of a desktop site being accessed on a mobile device by making sure your site positions itself appropriately.
Clear, Clean Layout
Clean and flat layouts are the most successful layouts available on mobile devices, and it’s very important to create both a modern aesthetic for your site as well as a practical and usable interface with a simple, straightforward layout. Take a look at the most successful mobile site designs and you’ll see bold colors, shared navigation symbols, and clean layout. That is modern, flat web design at its best, and is especially useful on mobile devices.
Access to Your Desktop Site
If you offer a mobile-only version of your site, make sure to include a clear link to the desktop version of the site somewhere at the top or bottom of the page. This will help give your users the choice to navigate to your desktop site if they know it better and prefer to use it, and with their need to access information as quickly as possible, consumers often prefer to stick with a layout they are already familiar with. Even if your desktop site isn’t optimized for mobile devices, giving consumers the option to access it helps empower them and make them feel like they have more of a say in how they interact with your company.
Mobile Design and Your Customers
Mobile website design is a critical component for the success of any modern business, and it’s very important that you create a clean, straightforward site that users will be able to work with intuitively. In doing so, you increase the user’s connection with your brand and help them feel more invested in their business with you, and you establish yourself as a competent and modern figure who is able to keep up with consumer needs. Consider the unique challenges and opportunities that mobile web design presents and figure out how to take advantage of them successfully.