Blog & Articles


4 Ways to Humanize Your Healthcare Marketing Efforts

With healthcare content, it's easy to get into the habit of presenting factual, straightforward information. While there's nothing wrong with this approach to…
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Going Behind the Scenes of Your Medical Practice with Videos

Nearly 90 percent of online users say video content helps them make a decision, and more than 90 percent of mobile device users…
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Reaching Younger Patients in Healthcare Marketing

While most doctor’s offices, clinics, and other medical practices welcome all patients, there's an understandable desire to also attract and retain younger patients…
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4 Healthcare Trends to Watch This Year

Healthcare providers offer essential services that are always in demand. Still, there is a lot of competition for patients who are doing their…
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Guidelines for Customer Service on Social Media

Having a presence on social media allows you to interact easily with your current and potential patients and customers—you can share promotions and…
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Don’t Post and Run on Social Media

When it comes to social media, writing snappy tweets and compelling Facebook posts is only half the battle. Once you have your social…
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Fixing a Bad Reputation in Healthcare

Reputation is at the heart of a brand's image, especially in healthcare. If you find yourself dealing with a bad reputation, it could…
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7 Healthcare Marketing Trends in 2017

he healthcare system continues to evolve right before our eyes. There are some trends that are starting to emerge in the industry this…
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The 7 Deadly Sins of Health Care Marketing

Marketing medical services online is a challenge. It can seem fairly easy, but you can easily fall into a pit. Learn from the…
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4 Ways Social Media Has Changed Healthcare

The modern healthcare landscape is more different than generations past could ever have dreamed of. One of the key technologies for the contemporary…
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