In the blogging and internet marketing world, a commonly repeated reminder involves the fact that “content is king.” It is important for companies to make sure they maintain a high level of high-quality content on a consistent basis. In the health care setting, there are plenty of ways to create compelling content that draws new readers and brings clients into the facility. This increases the bottom line of any business. Essentially, many underestimate the power of a thorough, interesting research and content for audiences. In order to create a tradition of unique content for your health care facility, try some of these tactics.
Because Google owns YouTube, YouTube is easily one of the best search engines to access any visual content. Even though there are plenty of people who still enjoy reading good content, many prefer to watch streaming content. In January 2013, YouTube gained 123 million unique viewers. This was just for a single month. Users are gravitating toward video streaming sites. In order to appeal to visual audiences, consider turning the content from previous articles into viewable content through YouTube.
Depending on the health emphasis for a specific health care facility, consider sitting down with other professionals in the field and creating podcast interviews. For example, a dermatologist might want to begin by cross-interviewing with a dietician to show the connections between acne and diet. Remember that the more exposure the content gets, the wider the net gets cast. This will also highlight the facilitating health care physicians as prominent authorities in their field.
As social media networks like Facebook, Pinterest, and Instagram continue to grow in the millions, it is important for compelling content to be highly graphic. Infographics are perfect for the health care industry, because infographics are easy to understand and can convey messages in bite-sized pieces.
Keep an ear to the news, podcasts, and developing conversations surrounding whatever specific health emphasis your facility focuses on. Watch videos of recent keynote speeches and conferences within the field. This is helpful to keep a pulse on the buzzwords and information people want to know about. This also gives you inspiration for content and keeps the content perfectly on trend.
These strategies are very resourceful ways to utilize the booming markets of today. Social media, keeping an eye on trends, cross-promotion, and podcasting signify growth, flexibility, and ingenuity. These are all unique approaches and will definitely draw an audience to your content.