3 Ways to Win Patient Trust Online
- March 14, 2016
Patients place their lives and health in the hands of doctors every day. They want to ensure that those medical professionals will look out for their best interests and that they can trust those doctors. As a doctor working in today’s world, you need to contend with something that experts often call “Dr. Google.” This refers to the way in which patients often use Google and search engines to diagnose themselves before an appointment. You must find a way to win the trust of your patients from your own professional website and get them to make an appointment with you instead of relying on a simple search.
Build Your Profile
Creating an extensive profile online is one way to gain the trust of patients. When a patient visits the site, he or she can click on the name of each doctor working in that practice to gain some additional information. These profiles should include a photograph of the doctor and give a short history of where the doctor worked in the past. It should also include the name of the school the doctor attended and any certifications the doctor has. Creating your own professional profile on your website lets patients get all the information they desire before they make an appointment.
Those searching for information online may do a secondary search on a specific doctor’s name. Any poor or negative reviews they come across may make them immediately seek out another doctor. There are a few things you can do to either remove or hide those bad reviews. Contacting the owner of the site is the first step. If you can prove that the review is malicious in nature or harms your reputation, the owner may agree to take it down. You can also increase the amount of positive information and reviews found online, which will move negative reviews down in the search results. Ask patients to post reviews on your official site, and seek to write journals articles under your own name and post content on professional medical sites.
Another way you can win the trust of patients online is with a simple Q&A forum. Give current and prospective patients the option to submit questions online and get a response within 24 business hours. You can answer simple questions, post referrals or help make an appointment to get more information. Winning their trust online will make patients want to turn to you for all their health care needs.
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