Video is one of the most important tools of modern marketing. While businesses are definitely taking advantage of video marketing, not many doctors are unlocking the full potential of posting online videos. Doctors can engage their patients in many different ways simply by posting a few videos on their website. If you are looking for a unique, modern way for your practice to stand out, try using one of these clever ideas.
Introduce Yourself in Style
One trendy way doctors are getting the attention of potential patients is by making an “about us” video for their website. This video is designed to automatically play when a visitor accesses your home page. During your presentation, you will be able to better explain what you do and why the patient should choose you over others in your field.
This introductory video can also give you the perfect opportunity to show before and after photos. By showing off your results, you are giving your patients peace of mind. They can better understand your services, saving you and them a lot of time later on.
Explain a Medical Process
Are you getting the same questions over and over? Making a video that explains a process in detail doesn’t just help you show off your expertise, it helps your patients conduct research at their own pace. They gain a better understanding of a particular process, so they don’t have to bombard you with questions.
While you can post this video as part of a marketing campaign online, you can also show it to patients when they visit your office while they wait. This keeps them occupied and engaged as they learn.
Make Follow-Up Videos
Most medical conditions require patients to make follow-up appointments. Unfortunately, many people have busy schedules and don’t have time to see a professional on a regular basis. As part of a wellness program, you can create videos for your patients to watch at certain points after their treatment. For example, create a video for the patient to watch one week after surgery or before the procedure. This keeps them engaged and can reduce the time it takes to explain things, making it possible to treat more people.
Video is much more than a marketing gimmick. It has the power to inform your potential and existing patients about you, your practice, or your field.