In an age of digital advertising and online marketing, a strong internet presence is essential to the life of a business. The social platform Google+ is one of the most significant tools that businesses can utilize to help increase their success in an online environment. While it was originally a networking tool that allowed businesses to connect with all of their contacts, Google+ has grown into something much more than that. Ultimately, it has allowed businesses to be more successful by providing higher search engine results, improving local listings, and helping businesses to show up more frequently in local result pages.
One of the most important factors of being a successful business with an online presence is to have high rated search engine results. This means that the businesses that show up first when a certain search is performed with have a better chance of being seen. Customers and potential customers who are in a particular business’ Google+ circle, or even if they have any Google+ users in common, will be more likely to get the results of the business when they do a related local search.
Business listings are an important aspect of any type of business advertising. They have been around since the days of phone books and paid newspaper advertising, and have allowed businesses to get their name out there when customers are looking for a particular type of company. Businesses that are connected with Google+ world will show up in Google’s business listings. This is a perk to using the Google+ services, and will be able to help your business target customers and potential customers.
Google+ allows its users to create circles and target only those specified circles with posts and shares. For example, you can set up circles for customers, employees, and related industry businesses to control how your information is seen. Additionally, Google+ has a robust directory of communities, where you can share posts and have discussions with individuals related your field and further grow your network.
There are many marketing tools that can be used to help increase search engine rankings, including paid advertising and SEO marketing, but many of these options are made even more successful with the integration of Google+ and its circles.