Do you use an email newsletter to communicate with your customers or clients? If so, you likely recognize that this method is a great way to advertise events and specials while also sharing relevant information about your industry.
However, the content of your newsletter is just as important as its design. A well-designed newsletter that draws in and then maintains attention is key. Here are some ways that you can make sure that your newsletter hits all of the important points:
Include exciting graphics. This is the easiest way that you can grab the reader’s attention. A newsletter that is colorful and has sharp, to-the-point headlines makes your customers more likely to read it. In the days of printed newsletters, colorful graphics were not used as often due to the costs of color printing. But with email newsletters, you can get as colorful as you want. Include pictures from your location, pictures of happy clients, and pictures promoting past and upcoming events in order to get your customers excited about your business.
Talk about your business. Relevant industry news is great, but make sure you share some positive information about your business as well. Share about exciting changes that have taken place recently or will be coming in the future, share recent events, and anything else that you can think of. Making your business seem personable to your customers and clients will draw them to you.
Recognize your clients. Most individuals love recognition once in a while. Consider a “customer or client of the month” section, or simply share some photos of recent customers or clients enjoying themselves at your location (with permission) in order to push focus back on to your target market and make them feel appreciated. Customers enjoy feeling like they have a big impact on your business.
If you choose to utilize the email newsletter, you are enabling your business to connect with customers on a regular, personal level. Making sure that your newsletter is filled with exciting information and is easy to read will help it to skip the trash bin. Look at the email newsletter as an opportunity to not only connect with your clients, but also improve your brand and reputation.