While the world is turning to the internet for nearly everything, many businesses are also following suit. These businesses might have an online personality, an online store, or even function exclusively online. The internet is a great place for advertising and promotion, but business owners must be careful to avoid some key mistakes.
A strong presence
When businesses first start out with an online presence, they are generally very active in the process. However, the excitement of maintaining an online presence can wane. Business owners that begin their company with a strong presence must continue to be consistent – customers and potential customers will not be impressed with a business that comes and goes on the internet.
Most business owners understand that the customer is not always right, but they needed to be treated and talked to respectfully. Customers will generally be more open about their concerns online than they would be in person. Likewise, business owners are also more likely to get defensive online. No matter how the customer is acting, it is important to always stay calm and avoid getting defensive. Treat the customer as if they were standing in front of you, and only say things that could not be construed as offensive.
Social media management
Social media can be a blessing and a curse for business owners. If you have customers on your personal page, you may want to consider what you post and what your friends tagging you in. When it comes to your official business page, avoid posting anything that could be taken offensively – and always proofread your posts before publishing them. If you are not a good speller, or you have trouble with words, consider delegating this task to a trusted employee.
Whether you are just starting out with your business, or you are well established online and taking steps to make sure your presence stays positive and relevant, it’s necessary to remember that your business’ reputation is affected by the way that you act online and interact with users and customers.