If your medical practice has any online presence at all, like on Facebook, Google+, or listing sites, your current and former patients likely have an opportunity to leave reviews detailing their impressions and experiences with your practice.
While consistently providing quality care for your patients, the reviews that are left for you can do a lot of things—like help with search engine optimization (SEO) efforts and assist with shared endorsements. Most importantly, reviews can help you to draw in new patients to your practice.
Recent studies have found that:
90 percent of individuals turn to reviews in order to determine if a business is good, and 39 percent read reviews on a regular basis.
88 percent of online users trust reviews online as much as they trust personal recommendations from people that they know.
72 percent of individuals state that positive reviews make them more inclined to trust a business.
The majority of users read up to 10 reviews for the same place.
So what do these statistics tell us? They tell us that the numbers of online users who turn to reviews and trust them when it comes to making decisions is growing each year. This growing trend helps you to build buzz and to improve the reputation of your practice. In fact, it seems to be worth it to focus on increasing the number of reviews for your practice first than it is using other, more direct ways to secure more new patients.
These statistics also tell us that in order to satisfy the majority of users, you should make sure to have at least 10 reviews for your practice available.
Here are some tips for getting new reviews and interacting with them online:
You can secure new reviews for your practice by asking your regular patients to leave you some. Don’t be afraid to ask!
Avoid writing fake positive reviews for your practice. Users can usually tell which reviews are fake, and many websites hosting reviews will penalize you for it.
Check regularly for new reviews.
Collect feedback by reading your reviews to find out where you can improve.
Above all else, be professional. If a patient complains, try to make it right. Respond to negative reviews quickly with a personalized message.