For any provider looking to increase the amount of new patients visiting their offices, traditional marketing – while it has a place – is slowly being overtaken by the power of digital marketing. Physicians need to understand the importance of digital marketing and how it plays a critical role in generating new referrals for any medical office.
According to a recent TeleVox study, 51 percent of people say they’d feel more valued as a patient through digital health marketing and interaction. This means physician practices must learn how to seriously utilize online media platforms to reach as many diverse groups of people possible to maximize revenue opportunities.
Here are six proven ways to get patient referrals online:
Physician offices should aim to optimize their websites for general organic SEO results. This means making sure that on your site’s HTML back end, keywords are heavily used to allow for proper indexing by web crawlers. This also means creating relevant content on your site to rank higher on search engines. When patients are looking for an office, you want your office to pop up first on Google or Yahoo!.
Pay-per-click advertising is another popular way to generate referrals. You can use banners and embedded links on sites to generate referrals for your office.
Creating relevant and timely e-mail communications not only strengthens relationships with pre-existing patients, but also gives you the opportunity to consistently communicate to prospective patients. This can be done by simply embedding an e-mail newsletter sign-up tab on your site.
Creating a blog and other forms of content are effective forms of digital marketing. You can actually create and sustain an online audience by creating captivating content such as blogs, vlogs (video blogs), and other forms of content.
Twitter, Facebook, Instagram ,and Pinterest are also good ways that physician offices can generate new referrals. These social media outlets give you the power to create and share content, grow followings, and instantaneously post micro-content. This is an effective way to market new promotions.
Yelp, Google Plus profiles, Facebook pages, and other business directory and review sites are good ways to gain new referrals. This will help by giving your current patients the power to provide genuine, raving reviews which in turn influence decisions to visit your office.