Creating content is an important aspect of any online marketing or branding strategy. But if you plan to take advantage of social media platforms—as you should—creating content that is easily shared is even more significant.
The more times your content gets shared, the more exposure your brand receives. This exposure can translate to increased revenue in many cases. The trick is to create content that is compelling enough for individuals to read and then pass on to their own friends and followers.
Here are the top three ways to create content that gets shared:
Make it interesting
While this may seem like an obvious approach, many content creators miss the mark here. If you want your content to be shared, it needs to be something interesting that not every user is used to seeing or reading about every day. This can be difficult due to the fact that extraordinary events likely don’t occur every day in your business. However, you can put a twist on an ordinary story to make it more interesting. Try watching to see what is trending in news and media, and find ways to relate your own business and expertise to trending stories.
Make it useful
Content that is useful tends to get shared rapidly in focused circles. For example, an instructional blog post about training dogs to do tricks will be more likely to be shared among dog owners than any other demographic. The key making your content easy to share is ensuring it is properly targeted to the demographic who will find it to be the most useful. Utilize the audience that is already built-in.
Ask for shares
No, it’s not considered poor etiquette to ask your followers or friends to pass on your content. If your readers like what they see, they will likely share anyway—but you can make it easier for them by providing website tools that make it easy to pass the content on to friends, family members, co-workers, or anyone else who might be interested. One of the easiest ways to do this is with social share buttons. In general, make sure there are no barriers between someone reading your content and then sharing it.