If your business has an online presence, chances are you probably already know that most of your potential customer base uses the internet in some way, shape, or form – and that much of the world is using social media to communicate regularly. You probably even already know that getting in on the social media action is one of the best ways to maintain your online presence. However, not all social media platforms are created equally, and each one has something different to offer. One of these platforms is Twitter, which helps businesses keep up with an audience on a day-to day or even hour-to-hour basis.
There are millions of users that enjoy the simplicity of Twitter. The website’s simple design is easy to navigate and use. It allows the posting of 140 character tweets that will instantly be pushed to your followers. These short and sweet updates are a solid way to share what is going on with your business and announce new products and services. In addition to average tweets, Twitter also offers spots for paid sponsored tweets. These are boosted by Twitter and allow your business to reach a larger potential customer base.
The hashtag feature also allows you to connect with potential customers. Hashtags, denoted by the “#” symbol, allow all of Twitter to see which topics are trending. Monitoring trending topics could give you the in that you need – finding one relevant to your business and joining in on the conversation could net you several new followers instantly.
The thought of using Twitter consistently and following relevant conversations on the social platform can be overwhelming for many business professionals. Fortunately, there are web services and marketing companies who employ social media professionals that are trained in making the most out of Twitter for you.
In general, Twitter offers a way for you to tell all of your customers what is new with your business at any moment. You can tell your customers immediately when something exciting happens, like a new product, service or award. You can notify customers instantly of a special sale. It takes only a few seconds to post a tweet, and all of your followers will be able to see it immediately. Once you choose to take advantage of Twitter, you have the opportunity to connect with your customers on your terms, and exactly when you want to.