What Social Media is NOT

What Social Media is NOT

IS NOT

  • All about technology
  • About marketing/promotion only
  • About “you/us”
  • An overnight solution/quick fix
  • A replacement or stand-alone
  • A destination
  • Something you set & forget
  • A form of one-way communication
  • About immediate ROI
  • A fad
  • Rocket science
  • Free

IS

  • About Relationships
  • Listening/storytelling/inspiring, etc.
  • About “Them”
  • A process
  • About Integrating with all business processes
  • A journey
  • About ongoing engagement
  • About two-way dialogue
  • About slow & steady ROI
  • Here for good
  • Simple but not easy
  • A requirement of resources (time, people, and money)