Search Engine Marketing

Dynamo Web Solutions’ services include a full range of Internet support, including website design and content marketing. One of our main focuses is on search engine optimization (SEO), which utilizes key phrases and terms that occur naturally in your updated content in order to drive users to your site. Over time, SEO helps place your pages at the top of search result pages. To speed the process along, investing in search engine marketing (SEM) places your content in a prime viewing spot.

To take advantage of search engine marketing, simply talk to one of our consultants about pay-per-click ads or monthly sponsored ads. Our team of professionals will work with you to make sure the wording and visuals of your ads are unique and tailored to your practice’s target audience.

By using search engine marketing, you will see an immediate impact on your site’s visibility on search engine results pages while the search engine optimization services are doing their work on improving organic ratings over time.

Pay-Per-Click Ads

Useful link thumb 15 - Search Engine MarketingThese ads work through keywords and branding based on a customer’s search engine usage. Pay-per-click ads are set up on websites or search engine result pages and only cost the advertiser money when they are clicked by a user. As a result, advertisers pay only for the leads and traffic they receive to their website from the ads.

Monthly Sponsored Ads

Sponsored ads work a little differently than pay-per-click ads. Search engines allow advertisers to launch campaigns that place ads in sponsored web searches on the web – even search engine result pages on mobile phones. There’s a wide range of available types of sponsored ads, and they work best based on keyword phrases as well.
It’s difficult to say whether pay-per-click ads or monthly sponsored ads would be best for your business, but our search engine marketing experts will be able to place you with the best option for your needs – which will result in the best results.

Why is search engine marketing important?

Useful link thumb 4 - Search Engine MarketingYou probably already know that internet marketing is essential for any business with a web presence. And search engine marketing offers an unbeatable way to obtain visibility and traffic from visitors who could potentially become regular patients. When combined with search engine optimization (SEO) tactics, search engine marketing becomes a powerful tool in a practice’s arsenal of marketing strategies. With a combination of SEO, determining the best keyword phrases, link building, and other techniques, our search engine marketing experts work hard to get your website ranking higher than ever on search result pages. With a rise through the ranks, your website will be seen by a much wider range of individuals, translating directly to more traffic to your website to see what you have to offer.

How are search engine ads better than search engine optimization?

We cannot discount the importance of search engine optimization, because it’s the best way to organically boost your rankings on search engines while also offering valuable content to your potential patients. But in some ways, search engine ads have their place as well. While you are waiting for your organic content to do its part in bringing your website up on search result pages, ads can be a good way to get your website and business name listed prominently at the top of the page. It’s a quick and relatively inexpensive way to make your practice visible and get clicks to your page. While it’s not the only way that you should approach search engine marketing, it can be very valuable for health care practitioners who choose well-worded ads.

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