The web is rapidly changing – there are more small businesses online than ever before and there are literally billions of websites you could surf at any one moment. Unfortunately, this makes the competition tough if you have your own website.
You might be wondering why you should hire a professional copywriter and search engine optimization (SEO) expert to formulate the text content of your website when you know your own industry well enough. Your background and experience is only one part of the equation – everything is based on search results. Users will turn to a leading search provider to find companies and websites like yours, and being at the top of the list will ensure you get more traffic to your site. This ranking is a complex process that involves a lot of focus on SEO that typical writing for other mediums won’t be able to accomplish.
The placement of text on your website also matters. SEO experts and copywriters will know best how to formulate proper keywords and where they should be on your site to ensure you receive the best search results. There’s actually an art to making a site search engine-friendly, and the experts are the best painters.
While achieving all of this, an expert copywriter will be able to make your website unique and user-friendly. Visitors to your website will want all of the information up front and in an easy-to-read manner. Keyword stuffing will sound robotic, and it will turn most potential paying customers away. A professional copywriter will use special techniques to ensure your site seems trustworthy and friendly. For instance, rather than having full paragraph text blocks, an SEO expert may include bullets, sub-headings, and bolded words, allowing the most important information to stand out.
Your professional copywriter and SEO expert is more than just a writer – he or she is a marketing specialist trained in the specialties of the internet, right where you need it most. Do yourself a favor and hire the expert so that you can see a fast return on your own marketing investment.