E-commerce solutions have become incredibly popular. It’s a relatively easy way to reach customers all over the world so that they can purchase your products without traveling to your physical location. E-commerce is even projected to grow more in the coming years, thanks to technology advances and improved connectivity. For companies that manufacture their own brand, e-commerce also allows businesses to reduce the middle man of a retail store, creating a place where customers can buy the brand directly.
E-commerce allows businesses to target customers and maintain current customers by making products consistently available online. According to business to business e-commerce trends, eleven percent of the sales of a major department store retailer in the United States are done online, which works out to just over three billion dollars spent by online shoppers at one store.
While much of online shopping is conducted at home, around 13 percent of students have reported shopping on their laptop, smartphone, or tablet while at school. Shoppers can also utilize the convenience of wireless internet to do purchasing at work, coffee shops, or while traveling.
With mobile phones, tablets, and notebooks that have internet capabilities, mobile trends in shopping are definitely increasing. Mobile commerce sales have increased by 24 percent over the past year and are expected to increase by 50 percent in the coming years. These trends are especially reflected in the United States, where 58 percent of all department stores have shopping sites that are geared toward mobile users, or a mobile platform designed for users to use while on a tablet.
If you are still considering whether or not you should hop on to the e-commerce bandwagon, consider that businesses with an e-commerce website tend to gross twice as much business as companies with only physical stores. Web development teams combined with e-commerce platforms like Magento can combine to make a significant and positive online experience for customers.