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What Social Media is NOT
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Health Literacy in Marketing
October 16, 2017
"How much should I exercise?" "Do I need a flu shot this year?" These are examples of questions the general public often has…
Using the Latest Technology in Your Practice
August 20, 2017
Technology has changed the way consumers interact with anybody offering services they may need, including most services related to healthcare. With more than…
Turning Your Medical Practice into a Brand
July 20, 2017
There's a tendency for patients to consider one medical practice as being essentially the same as any other practice treating the same conditions.…
4 Ways to Humanize Your Healthcare Marketing Efforts
June 20, 2017
With healthcare content, it's easy to get into the habit of presenting factual, straightforward information. While there's nothing wrong with this approach to…
Going Behind the Scenes of Your Medical Practice with Videos
May 24, 2017
Nearly 90 percent of online users say video content helps them make a decision, and more than 90 percent of mobile device users…
Reaching Younger Patients in Healthcare Marketing
April 21, 2017
While most doctor’s offices, clinics, and other medical practices welcome all patients, there's an understandable desire to also attract and retain younger patients…
4 Healthcare Trends to Watch This Year
March 17, 2017
Healthcare providers offer essential services that are always in demand. Still, there is a lot of competition for patients who are doing their…
Guidelines for Customer Service on Social Media
February 24, 2017
Having a presence on social media allows you to interact easily with your current and potential patients and customers—you can share promotions and…
Don’t Post and Run on Social Media
February 24, 2017
When it comes to social media, writing snappy tweets and compelling Facebook posts is only half the battle. Once you have your social…
Fixing a Bad Reputation in Healthcare
February 20, 2017
Reputation is at the heart of a brand's image, especially in healthcare. If you find yourself dealing with a bad reputation, it could…
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