Almost everyone is on social media today, and physicians are becoming more and more active in the world of social media. Although there are physician-specific social media sites like Doximity, for professionally focused social media outside of the world of medicine, some social media advisors suggest that doctors should turn to LinkedIn.
LinkedIn is the world’s largest business oriented social media site. Launched in 2003, LinkedIn has more than 400 million users, with over 100 million currently active. But the size of LinkedIn is not the only reason experts are recommending doctors use it.
LinkedIn business profiles rate higher than any other social media platform. This means a doctor’s profile can be used to advance his or her rankings online.
More importantly, unlike medical ranking sites where doctors are ‘rated’ by patients, on LinkedIn the physician is in charge of his or her own brand. Because of this, LinkedIn is considered a ‘low threat’ site for doctors, meaning, unlike rating sites, it is a part of the physician’s digital presence that is completely under his control.
Since a doctor’s LinkedIn site is controllable and highly rated, it can be successfully used to counter negative ratings and comments that might appear in other platforms. Unlike some of the for-profit sites that are sometimes not particularly physician-friendly, a LinkedIn site is completely the physician’s.
Uses Beyond Social Contacts
LinkedIn is an excellent place to display curriculum vitae. Others in medicine can use a LinkedIn page to learn more about a physician’s education and experience. Of course, any other LinkedIn participant who is a prospective patient can also have the opportunity to learn about their prospective physician as well.
The Reading List on LinkedIn, via Amazon, allows you to list what you’ve read recently and comment on it. For those who may be interested in one more personal aspect of their physician or prospective physician, the Reading List can provide a better picture.
One of the most interesting aspects of LinkedIn for the doctor is the fact that it can allow him or her to maintain a current picture of what is happening in the lives of those fellow physicians and other medical professionals whom they may know on LinkedIn. In fact, LinkedIn provides an email summary of the activities of the people you know on the site.