he healthcare system continues to evolve right before our eyes. There are some trends that are starting to emerge in the industry this year, while other hot trends are still growing from last year or the year before. Here is a look at some potential digital trends heading into 2017.
Social Messaging Staying Popular
Apps such as Twitter, Facebook, and Instagram are now being joined by apps such as Snapchat. These apps are convenient and are rapidly evolving into multi-purpose platforms. The platforms help encourage customer conversations and relationships. In 2017, look for new advertising and marketing opportunities to emerge as these apps continue to grow in popularity.
Commitment to Smarter Content
Companies are looking to share content that is interesting and authoritative. The internet has benefited healthcare marketing by helping patients to have access to important information. Because of the increased competition for attention, companies must post fresh and reliable content to build trust with patients.
Today, almost everyone owns or understands how to use a smartphone to check email, do research, and more. Laptops, desktops, and tablets are still popular, but not as integral. Healthcare providers must find ways to budget for going mobile.
Smartphones give marketers the ability to target and reach patients by their location and niche. This type of marketing can also identify the personal preferences of every patient.
Marketing has become more complicated. Regular marketing methods can now identify user interests and deliver timely, relevant, and personalized content on a regular basis. Personalized messaging is getting more attention and receiving greater interest and response.
Social media platforms now support live video more than ever, and video has a stronger audience appeal than text alone. Healthcare providers can share stories through video content and live streaming video on different websites and social media platforms. Companies can offer patients timeliness and educate them. Different marketing plans are being centered around video marketing.
Unique software can lean on current data to produce greater effectiveness. Programmed media buying looks to purchase video advertising and present video ads to customers at the appropriate time. Looking towards the future, programmatic video will be the primary strategy in regards to digital video marketing.