Social media is an important tool for businesses and medical practices, but it’s only effective when used properly. Knowing how to get it right can be tricky, however, since social media still feels new to many. Here are five golden rules that will help guide you to social media success.
Pick Your Platform
Different social media outlets appeal to different age and interest groups. Do a bit of research and find one or two social media sites that match your target audience and then open accounts there. Trying to maintain a presence on all of the social media options is time consuming and ineffective. Instead, go where your audience is and make your online presence there shine. It is better to have one or two excellent social media pages than five or six mediocre ones.
A social media page devoid of any activity can be more detrimental than skipping social media altogether. Make sure you post something at least once a day, although twice a day is better when you have the time. Make someone in the office responsible for updating your page so that you know it’s getting done.
Offer Help and Fun
Social media is a method of advertising, but it should be about more than that. Tell funny stories, share helpful advice and link to articles relevant to your specialty. People look to social media for entertainment and helpful information as much as they do to learn about you and your practice. You can talk about yourself on your page, of course, but never do so to excess. Instead, make use of the “about us” section and keep your feed interesting and fun.
Check-ins let people who visit your office share their whereabouts with others. While it is important to protect the privacy of your clients, there is certainly nothing wrong with allowing them to voluntarily tell others they’re seeing you. These check-ins work much like word-of-mouth endorsements and can be an excellent boost to your business.
The point of social media is to be social. Make sure you encourage comments and questions from those who visit your page and respond to them. The goal is to establish a dialogue rather than talking at your followers. Engage with your commenters and be sure to answer questions. If you feel a comment is best addressed privately, do so through the platform’s messaging app, but publicly note that you’re getting back to the person through a private message. This keeps conversations private while letting your followers know that you are addressing the issue or question rather than ignoring it.