4 Benefits of Using Videos for Marketing

Video marketing is becoming increasingly popular, with more than half of larger companies taking advantage of the method. However, video marketing is not just for big brands or large marketing budgets. Even short videos can be utilized to expand your reach and build shares and followers. Here are some of the top benefits and uses for video marketing:

1. 1. Wide Reach

Depending on length, your videos can be posted on Instagram, Vine, Facebook, and Google+. They can even be pinned on Pinterest. This means that just one video can reach several users on various platforms.

1. 1. Informed Users

Videos are a great way to share things with your users. For example, you can make a how-to video that demonstrates how to solve a problem. These videos can be simple and quick, such as showing how to put together a healthy meal or revealing a new product. You can also inform your viewers about common medical problems or show how simple medical procedures are performed.

1. 1. Showing Personality

Use video marketing to showcase things about your business to give viewers a sense of who you are. Take viewers on a tour around your office to show off the people and equipment, and anything else that sets you apart. Showing what happens behind closed doors can really help viewers to feel like they know you better. You can even take viewers along with you to events or conferences where you have a presence.

1. 1. Easy Shares

As long as you are making your videos about the viewers themselves with content that is easy to digest, it should be easy for your video to spread. Once you consider your audience and relevance, you give users a simple and quick way to spread your content across multiple channels and platforms. Make sure your video is optimized for mobile viewing, and wait for the views to roll in.